7.8 The Advertiser undertakes not to incorporate any vulgarity, insult or controversial advertising for the Company. B. In the event of termination, the Agency undertakes to ensure appropriate cooperation in mediating the transfer or approval of the interests of third parties in all contracts, agreements and other agreements with advertising material, suppliers, talents and other persons not used at that time, as well as all rights and claims relating thereto and these after appropriate exemption from the obligations contained therein. PandaTip: The terminology used can be confusing, as online businesses increasingly tend to refer to the creator of the advertised material as an “advertiser” and the person promoting (or promoting) those goods or services as a “promoter”. In this Advertising Agreement, we always use the term “company” to refer to the person who sells the product or service and “advertiser” to refer to the person who offers the product for sale, but you should be aware of this difference in terminology when dealing with online marketing and advertising agencies (and affiliate marketing organizations in particular). In the event that any of the terms set forth in a particular section are found to be unenforceable and invalid, only those Terms will be held invalid, while the other contractual agreements will remain valid and legally enforceable. 8.2 The Company is obliged to keep the Advertiser`s information secret at all times and undertakes not to disclose such information to third parties. 7.3 The Advertiser warrants that it will only use the Advertising Material approved by the Company and listed in clause 3.1, and the Advertiser undertakes not to use other Advertising Materials without the prior written consent of the Company, and such approval constitutes a modification in accordance with Clause 9. The agency provides advertising agency services for a fee. 5.1 In connection with this Advertising Agreement and in addition to the costs referred to in clause 4, the Company undertakes to pay [Budget] to the Advertiser to cover the direct costs of the Advertising Campaign. The advertising contract informs both parties of their obligations and responsibilities towards each other.
It also helps to avoid doubts about current announcements such as budget, type, materials used and duration, etc. The Agency is the ____ Agency shall indemnify and hold harmless the Advertiser from and against any and all claims, losses, suits, liabilities or judgments incurred by the Advertiser, including reasonable attorneys` fees and expenses, based on or related to any item created by or on the agency`s management, including, but not limited to, claims for defamation, defamation, piracy, plagiarism, invasion of privacy, or violation of copyright or other intellectual property rights, unless such claim arises from material provided by the Advertiser and incorporated into material or advertising created by the Agency. The Agency undertakes, during the term of this Agreement, at the Agency`s expense, to one or more Liability Policies for Advertising Agencies with a minimum limit of at least one _______ B__ 3.4.2 All information on cost accounting methods used for advertising such as PPC or PPV strategies, as well as information on the target group such as areas, demographic characteristics and allocated budgets. 3.4.3 All information about traffic gained under the influence of the campaign, including but not limited to Google Analytics information and other similar data. The Advertiser agrees to return to the Agency all copies, illustrations, recordings or other physical incarnations of such creative works relating to such idea or plan that may belong to the Advertiser upon termination or expiration of this Agreement. (ii) The Commission of the Agency for Outdoor Advertising is the standard rate allowed to advertising agencies if this phrase is used under __ 7.4 In the event that the Advertiser is responsible for maintaining, monitoring or controlling the budget provided for the Ads, the Advertiser undertakes to use the amount of the Budget only for advertising purposes and not to use this Budget for other purposes, and it is also required to refund the amount remaining after the expiration of this Agreement. Therefore, taking into account the mutual agreements and understandings contained herein, the parties agree as follows: 7.6 The Advertiser undertakes to use only a) the works and material formally approved by the Company or b) the original works and to avoid any copyright infringement. . . .